A Must-React Consulting Engagement will
Transform your Sales Team into a Prospecting Machine.

The Must-React System is an expert cold-calling and new business development system that adheres to a strict, well-developed set of principles that can be applied to any industry. It provides vital direction for cold-calling, tele-prospecting, tracking, measuring, conversion rates, and building forecast-able sales pipelines that lead to revenue. It offers specific guidance for introductory presentation skills at all levels.

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The purpose of Must-React Consulting Engagements is to bolster sales pipelines by applying The Must-React methodology internally at your organization. The certification process consists of large groups, small groups, and one-on-one settings. It is deloyed in four sequences. It is a demanding process that includes preparation, thought, and an openness to learning a new, fresh approach. The entire process can be summarized as follows:

1. Observation – Blaire Group analysts observe your sales professionals at making live cold-calls, and document the results against our critical competency indicators. The outcome is a findings report that benchmarks your team’s skill sets and techniques against industry averages.
   
   
2. Cold-Calling / Message Optimization – Blaire Group analysts will make cold-call dials into your target buyers and schedule meetings. Utilizing the principles of Must-React, we will develop an optimized message that will be ready for your team. The outcome will be the scheduling of dozens of meetings and the development of a script process that will be reproduced in your team members.
   
   
3. The Researcb-Briefing Model – Target buyers will not respond to traditional, introductory sales calls. They will respond, however, to research that is relevant to their professional mandates. A Blaire Group analyst will develop a customized research-briefing that will replace initial sales calls for your sellers. The briefings will be topical, and built around your target buyers' professional mandates and professional core values. Blaire Group analysts have built dozens of briefings and all are customized for each particular selling environment.
   
   
4. Customized Training and Certification – After executing the foundational activities of Observation, Message Optimization, and building customized Research-Briefings, our analyst is equipped to apply The Must-React System to your sales team through in-depth training and certification. The training is comprised of clinic time, large groups, small groups, and one on one training sessions. Clinic time includes “live” cold-calling. Certification must be earned through demonstrating competence with the methodology associated with Must-React and achieving metrics-based goals during a one-on-one certification time.
   

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